Beware: Common Scams Targeting Pet Owners of Missing Pets

When your beloved pet goes missing, it’s easy to feel desperate and willing to try anything to bring them home. Unfortunately, scammers often prey on pet owners during these vulnerable moments. Understanding common scams can help protect you as you search for your lost friend. Here are a few of the most frequent scams to watch out for when your pet is missing—and tips on how to avoid them.

“I Have Your Pet” Scam

One of the most common scams involves a call, text, or social media message claiming that someone has found your pet. The scammer may describe a pet that matches yours, but as soon as you express interest, they demand a reward or payment to return your pet—without offering proof that they really have them.

How to Avoid It:

• Always ask for proof—request a photo or video of your pet. Scammers will often refuse or send generic images.
• Never wire money or provide personal information without confirming that the person truly has your pet.
• If you suspect a scam, cease communication and report the interaction to local authorities or animal control.

Phony Rescue or Shelter Calls

Some scammers pose as representatives of local animal shelters or rescues. They’ll claim that your pet has been found and is in their care, but they demand “impound fees” or other charges before you can retrieve your pet. They might even provide fake credentials to seem legitimate.

How to Avoid It:

• Verify the legitimacy of the organization by looking up their contact information independently and calling them directly.
• Reputable shelters will never ask for payment upfront without giving you the opportunity to visit their facility and see your pet.

Pet Recovery Service Scams

While some companies legitimately help recover lost pets, scam services promise results they never deliver. These scammers may charge you high fees to post your pet’s information on websites or distribute flyers, but the websites are often obscure, and the efforts are minimal.

How to Avoid It:

• Stick with well-known, reputable services such as Petco Love Lost which offers support for finding lost pets.
• Check reviews or ask for recommendations from trusted sources before paying for any pet recovery service.

Emotional Blackmail Scams

Scammers sometimes play on your emotions, telling you that they have found your pet but that the animal is injured or sick. They’ll demand money for veterinary bills or medical care before they “release” your pet to you. In reality, they don’t have your pet at all.

How to Avoid It:

• Stay calm and collected, even though it’s a stressful situation.
• Insist on verification through clear communication or visual proof before discussing any payments.

Fake Social Media Profiles

Asking for help through social media is a popular method for spreading the word about a missing pet. Unfortunately, scammers may create fake profiles that claim to have found your pet. They will often ask for personal information or money for “safe return” but provide little to no evidence that they have found your pet.

How to Avoid It:

• Be cautious when interacting with strangers online.
• Look for warning signs like poor grammar, lack of details, or unwillingness to provide proof.
• Never share personal details like your address, bank account, or phone number unless you’ve verified the person’s credibility.

What You Can Do to Protect Yourself

While scams are upsetting, staying informed is your best defense. Here are some proactive steps you can take to avoid falling victim to pet-related scams:

Microchip Your Pet: A microchip is a permanent form of identification that can be scanned at any shelter or vet clinic to verify your pet’s ownership. It’s one of the best ways to ensure a safe return.  Napa Humane offers a drop-in microchip clinic every Friday, from 9:30am – 1:00pm.  Learn more HERE.

Use Reputable Lost Pet Resources: Stick to trusted lost pet databases, like Petco Love Lost and PawBoost. Many animal control services and shelters have lost-and-found pet sections on their websites as well. When posting in Missing Pet groups on social media sites, be sure to stay vigilant and follow the tips above when contacted by someone claiming to have found your pet.

Stay Skeptical of Requests for Money: Scammers will often push for fast payments. Be cautious of anyone asking for money upfront or pressuring you to act quickly.

Losing a pet is heartbreaking, but falling victim to a scam can make the experience even worse. By staying vigilant and recognizing the red flags, you can protect yourself while focusing on reuniting with your beloved pet. And remember, there are legitimate resources and kindhearted people who can help—trust your instincts, and never hesitate to ask for proof before you give out any personal information or money.